The success of your project depends to a large degree on how well you can communicate your goals and results, and on being able to dispel concerns and criticism immediately. In this training you will learn how you can communicate the benefits of your project and increase its acceptance with the right mix of marketing measures, tailored to each target group.
What you will learn
- Defining target groups
- Identifying messages and benefits for each target group
- Forming an identity for a project (project name, ground rules, etc.)
- Setting up target groups – specific marketing messages
- Setting up a schedule for project marketing activities
- Planning resources and costs
Price on request
1 Day
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