Innovation creates space for creativity, but it also requires hard work. Working with Design Thinking methods has resulted in the emergence of Design Thinking principles, which are inextricably linked to innovation processes.

Time boxing 

Work in bootcamp sessions in allotted time frames. Focus on the execution of the idea, not on the conceptualisation. Thus, you avoid time consuming discussions without results but guarantee goal-oriented, efficient work.

Set aside criticism

Regardless of how vague an idea might seem, it might always blossom into success. This approach fosters creativity and breeds new ideas.

Work result-oriented

Break down the overall tasks into small units. You should be able to solve one unit per bootcamp session. There will be no breaks and no technology.

Fail early and often

If you miss the mark at an early stage, you have the chance to check whether you are still on the right track. In case you have gone astray, it is easier at this early stage to adjust and re-align (iteration principle).

Rely on self-organised teams

Avoid hierarchical structures and let teams co-operate as equals. Curiosity and openness for a change of perspective form the basis for a creative working culture.

Consult an outsider’s view

Benefit from external support during the execution. You might gain advantage from an objective view from the outside particularly when it comes to understanding the customer’s wishes, needs and definition of task.

User-oriented thinking

By involving users, you are able to get feedback quickly and to put it into action promptly. This step is repeated until you come up with a user-optimised result.

Have fun

Having fun is fundamental to Design Thinking. But do not mistake it with playing games, as there is still a concrete result to be achieved. The way to this result is, however, undefined.